WorldPoint Products

I played a major role in the branding of our new sub-brand, WorldPoint Products. This was an amazing opportunity for me to establish WorldPoint Products as a pioneer in healthcare training equipment by elevating the brand beyond what this industry has historically seen.

With diversity, equity, and inclusion at the forefront of this product line, I knew we needed to be bold and stand out from our competitors. We needed to go where no CPR manikin had gone before. This meant taking risks, using color combinations beyond the boring blues that saturated so much of this industry. Our core brand's header typeface, Balboa, perfectly represented this new product line and was used strategically to proclaim our message inspiring a change in the CPR training industry.

This branding made its debut at various conferences around the U.S., as well as internationally. It was displayed in sell sheets, pull-up banners, user manuals, social media graphics, and more. With the added challenge of many materials being in both print and digital form.